Cher's Son Elijah Blue Allman Rushed to Hospital After Overdose: "Very Lucky to Have Survived"

The entertainment world is reeling this weekend after news broke that Cher’s youngest son, Elijah Blue Allman, was rushed to a California hospital following a reported drug overdose on Saturday morning.


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Allman, 48, the son of legendary singer Cher and the late musician Gregg Allman, was transported to a hospital in Joshua Tree, California, after being found unresponsive. While the specific drugs he was using remain unknown, sources indicate that he is currently receiving “the best care possible” and is “very lucky to have survived”.

Sources close to the situation emphasize that Cher, the iconic ‘Believe’ hitmaker, is ‘doing everything she can to get him the help he needs’. Her “only concern right now is for her son’s well-being”.

This isn’t Allman’s first battle with addiction. The musician has been open about his struggles, revealing in a candid 2014 interview that he started experimenting with drugs like weed and ecstasy at just 11 years old. He confessed that heroin “kind of saved” him during a particularly dark period, stating, “If I didn’t have that at that point, I don’t know what I would have done”. Allman also admitted to having “close calls” and moments “at the edge of mortality” due to his drug use.

The severity of his issues led to a highly publicized legal battle in 2023 when Cher filed for a conservatorship to manage his finances. Court documents revealed her deep concern that any money distributed from a trust set up by his late father would “immediately be spent on drugs, leaving Elijah with no assets to provide for himself and putting Elijah’s life at risk”. Cher argued her son was “substantially unable to manage his own financial resources due to severe mental health and substance abuse issues”.

After nine months of legal drama, the mother and son reached a private agreement, leading Cher to voluntarily dismiss her petition in September 2024. Attorneys for Allman stated that this outcome allowed the parties to “focus on healing and rebuilding their family bond”.

Adding another layer of complexity, Allman’s overdose comes shortly after his estranged wife, Marieangela King, served him divorce papers on May 17. King, who was married to Allman for 11 years, cited “irreconcilable differences”. Notably, King had previously accused Cher of hiring four men to kidnap Elijah from a New York hotel room in November 2022 to force him into treatment, an allegation Cher denied as “not true”.

Despite their past and current marital issues, Marieangela King Allman shared an exclusive statement with PEOPLE, expressing her support and recognizing his “inner struggles”. She stated, “I will always root for him. My support is steadfast and comes from a place of deep respect for the person he is and the resilience he continues to show”.

Allman’s hospitalization also follows recent public sightings where he appeared “disheveled” and “disoriented” outside the Chateau Marmont hotel in Hollywood just last month. Allman is a musician himself, professionally known as P. Exeter Blue, and was a founding member of the metal band Deadsy.

Cher also has an older son, Chaz Bono, 56, whom she shares with her late first husband Sonny Bono. Chaz notably came out as trans and began transitioning after his 40th birthday in 2009, later fronting a documentary about his journey in 2011. For much of their lives, Cher raised Elijah and Chaz as a single mother.

The current situation highlights the ongoing challenges of addiction within families, even for public figures like Cher, who continues to stand by her son during this difficult time.

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Exclusive First Look: Brad Pitt and Ines de Ramon Join Bradley Cooper and Gigi Hadid for High-Profile Double Date!

New York City’s exclusive Cote Korean Steakhouse was the scene of an epic celebrity gathering last night as Brad Pitt and his stunning girlfriend Ines de Ramon stepped out for a double date with longtime friend Bradley Cooper and Gigi Hadid. The high-profile foursome brought a mix of laid-back cool and dapper elegance to the Manhattan hotspot on Friday, June 13.


Brad Pitt, 61, arrived holding hands with Ines de Ramon, 32, as they navigated a crowd of fans
. The Oscar winner turned heads in a shiny lavender silk shirt, partly unbuttoned to reveal some chest hair, paired with black velvet trousers and glossy square-toed shoes. His eye-catching look was completed with oversized metal-framed sunglasses and a new buzzcut, reminiscent of his Fight Club character, Tyler Durden. The shirt even echoed a lilac suit he wore earlier in the week while promoting his upcoming Formula 1 film, F1. Ines, a jewelry designer and Vice President of Anita Ko Jewelry, captivated in a ruched beige minidress that sat off the shoulder, highlighting her hourglass figure, which she paired with a beige quilted handbag and open-toe stilettos.

Joining them were Bradley Cooper, 50, and Gigi Hadid, 30, who opted for a more casual, yet chic, vibe. Gigi cut a relaxed figure in a white T-shirt, silver pants, a light-wash denim jacket, and sneakers, with her blonde hair slicked back into a bun. Bradley complemented her look with a navy top and jeans.

The couples were observed exiting the celeb hotspot separately, amidst Brad Pitt’s recent denial of speculation that his relationship with Ines de Ramon is merely a publicity stunt for his F1 movie. Pitt stated, “No, dude, it’s not that calculated… If you’re living with making those kinds of calculations? No, life just evolves. Relationships evolve”.

A Look at Their Relationships:

  • Brad Pitt and Ines de Ramon: The couple has been dating since 2022, following Pitt’s highly publicized divorce from Angelina Jolie, which was finalized in December 2024 after an eight-year legal battle. Sources indicate that Ines has been a “calming and supportive presence” for Pitt during this time, encouraging him to “find peace, forgive and move on”. They made their red carpet debut last September for the premiere of his movie Wolfs at the Venice Film Festival.
  • Bradley Cooper and Gigi Hadid: The actor and model have been linked since 2023. This double date marks their “first truly public group outing” since they went Instagram official last month. Gigi shared a sweet snap of them kissing in her May Instagram post celebrating her 30th birthday, captioning it, “I feel so lucky to be 30! I feel so lucky for every high and low…I’m so lucky to be a mom, friend, partner, sister, daughter, colleague to some of the most unbelievable humans!!”. She has expressed her respect for Cooper as a creative, noting that he offers “encouragement and, just, belief”.

The Enduring “Brads” Friendship:

The evening also highlighted the long-standing friendship between Brad Pitt and Bradley Cooper. Cooper played a “key role” in Pitt’s sobriety journey. Pitt publicly thanked Cooper in 2020 while accepting an award, stating, “I got sober because of this guy, and every day’s been happier ever since. I love you, and I thank you”. After Cooper’s 2019 split from Irina Shayk, Pitt made an overture by taking him to the LA Philharmonic orchestra. Both actors have quit boozing and now choose venues where they can “stay out of trouble and relax”. They also share an interest in racing, with Cooper frequently attending Formula 1 events and Pitt starring in the upcoming F1 movie.

This quiet double date offered a glimpse into the evolving personal lives of these major Hollywood figures, showcasing not only their romantic relationships but also the deep, supportive friendships that thrive amidst the glare of the spotlight.

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Royal Gaze & Teal Daze: Kate Middleton's Look Echoes Queen Elizabeth While Twinning with Charlotte at Trooping the Colour 2025!

London’s Horse Guards Parade recently lit up with the vibrant spectacle of Trooping the Colour, King Charles’s official birthday parade, and it was truly a day for the history books! From matching mother-daughter styles to adorable sibling antics and a deeply touching moment between a royal couple, the British Monarchy once again captivated the world.




The event saw Prince William and Princess Kate step out with their three charming children: Prince George, 11, Princess Charlotte, 10, and Prince Louis, 7. As hundreds of soldiers, musicians, and horses paraded through the heart of London, cameras caught some truly heartwarming exchanges.

A Look of Love Echoing Royalty Past

One of the most talked-about moments of the day was a sweet glance Princess Kate, 43, gave her husband, Prince William, 42, as he rode on horseback in the procession as Colonel-in-Chief of the Welsh Guards. This tender look of affection immediately sparked comparisons to an iconic image of Queen Elizabeth giving Prince Philip a similar loving look at Trooping the Colour in 2009. The resemblance was made even more striking by the fact that both Queen Elizabeth and Princess Kate wore aqua blue outfits and hats in the side-by-side comparison photos, while Prince Philip, like William, sported a scarlet red military uniform tunic and a bearskin hat.

It’s clear that William and Kate are a “tight team”. Princess Kate’s approach to her royal role is reportedly inspired by how Prince Philip supported Queen Elizabeth, always backing William’s lead while also pursuing her own interests. Royal biographers describe their marriage as a “modern royal marriage” because it’s a love match, yet also “old-fashioned” in how Kate consistently appears as a supportive figure to her husband, never trying to outshine him.

Twinning in Teal: Kate and Charlotte’s Sweet Style Statement

Beyond the touching glances, a major highlight was the fashion coordination between Princess Kate and her daughter, Princess Charlotte. The mother-daughter duo elegantly “twinned” in shades of bold teal and aquamarine blue. Kate dazzled in an aquamarine wool coat dress with ivory lapels, believed to be the ‘Bria’ dress from Catherine Walker, one of her favorite designers. She accessorized her elegant look with a matching wide-brimmed hat by Juliette Botterill and, in a beautiful tribute to the late Queen Elizabeth II, wore the Bahrain Pearl Drop earrings.

Princess Charlotte, 10, complemented her mother perfectly, opting for a muted teal dress with a white waist bow and white flats. She also wore a small pin brooch and sported her signature half-up, half-down plaits. This bold teal color was a new choice for Kate, possibly taking a note from Queen Elizabeth II, who was known for wearing bright colors to stand out in a crowd.

This public appearance was particularly significant as it marked Kate’s first Trooping the Colour parade since her cancer went into remission. She had shared in January that it was a relief to be in remission and that she was focused on recovery, acknowledging that adjusting to a “new normal” takes time. While she resumed royal duties in September 2024, her return has been “careful and considered,” prioritizing her well-being.

The Kids Steal the Show: Louis’s Antics and George’s Big Brother Moments

As expected, the youngest members of the Wales family brought their usual charm and humor to the event. Prince George, Princess Charlotte, and Prince Louis rode in an open-top carriage with their mother, Prince Louis, 7, immediately began “cheekily waving to the crowds”.

The brothers, George and Louis, shared their own matching moment, dressed in black suits, white dress shirts, and red ties. During the carriage procession, Louis’s “hilarious antics” truly stole the spotlight, as he appeared to copy his older brother George by putting his face in his hands, causing them both to giggle. Later, on the Buckingham Palace balcony, George slipped into “full big brother mode,” appearing to scold Louis, perhaps for having a little too much fun during the flypast. Despite the playful “scolding,” Louis ended his appearance with a sweet final wave to the cheering crowd.

Royal experts note that while George and Charlotte tend to be more stoic at these events, Louis consistently brings “mischief, hijinks, and humor”. He has been known to sway his hips to the music, play with curtain cords, and even yawn during past events, much to his mother’s amusement. It’s clear that William and Kate are raising their children with a “sense of normality” and prioritizing their well-being, breaking the traditional royal mold by being very involved parents. The children are described as “pretty happy with life,” thanks in large part to the “stabilizing normality Kate brings”.

King Charles III, whose actual birthday is in November, traditionally celebrates it in June for the more favorable London weather. Queen Camilla, meanwhile, wore a white dress with a large hat and her signature pearl jewelry. Other members of the Royal Family wore black armbands, a request from King Charles II, in remembrance of those killed in the Air India plane crash.

The 2025 Trooping the Colour was not just a parade; it was a testament to the enduring public appeal of the British Royal Family, showcasing their tradition, evolving dynamics, and delightful family moments.

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Chico, California – A Tale of Two Saturdays: When Community Spirit Met a Chilling Reality

It was supposed to be a day of vibrant protest and collective voice. On Saturday, June 14, 2025, thousands flocked to downtown Chico, California, to join the “No Kings” demonstration, a local march that was part of a staggering 2,000 similar events planned across all 50 states. The air buzzed with purpose, as citizens gathered to counteract a military parade set to take place in Washington D.C. and voice their deep concerns over the current administration.




The turnout in Chico was nothing short of remarkable. Organizers initially estimated 4,000 protestors, with some even believing the number swelled to around 6,000 people. This was a “huge turn-out of all kinds of people,” according to Laurel Yorks, a volunteer and organizer for the event. Nellie Coffy, 30, expressed awe, saying, “This is amazing to see this many people out here in a small town”.

Leading a dozen people in contrasting black and neon pink shirts that cleverly read “Re-Sisters” was Leeanne Jensworld, a 68-year-old woman who helped unite the group. What began as a small support group for women opposing President Trump’s election had blossomed into an “action-based organization” that stages “pop-up protests” against issues they find “reprehensible”. Jensworld spoke of the powerful emotional lift of such gatherings: “It’s the energy we get when we gather together. It’s very uplifting; it lifts your heart and your soul to be around others with all the same purpose and goals”.

The march, organized by Indivisible Chico, kicked off earlier than scheduled at 10 a.m. due to the sheer size of the crowd. Protesters made their way through a convenient three-block loop multiple times, moving from the Fred Davis Municipal Center down Fifth Street, around City Plaza, up Broadway, and onto Second Street before returning. Along the route, car horns blared in a “cacophony” of support, with many drivers rolling down their windows to join the chants. While there were “occasional call[s] of support for Trump’s administration and policies,” they were largely drowned out by the protestors’ unified voice.

Protesters like Suzanne Bresine-Hutton, 62, found solace in the numbers, noting that the crowd was a powerful reminder that “decency” and “respect” were “alive and well within this community” and that people weren’t alone in their concerns. Jo Jackson, 35, articulated the sentiment perfectly: “I think one person’s voice might not make that loud of a noise,” she said, “but getting a whole crowd together might make some difference”. Even Teri Murphy, a 73-year-old from Washington D.C. who generally leaned Republican, attended the protest, calling it a “big deal” for her due to her concerns about Trump’s actions towards immigrants, which she viewed as a “slippery slope”.

A Shadow Cast from Minnesota: Political Violence Strikes Home

But as the cheers echoed through Chico’s streets, a chilling story was unfolding far away, back in the very state that inspired some of the protest’s themes. Early that same Saturday morning, Minnesota was rocked by a series of “targeted” shootings that authorities quickly labeled as “politically motivated assassination[s]”.

In Brooklyn Park, State Representative Melissa Hortman, 55, a former House speaker and a formidable Democratic leader, and her husband, Mark, were tragically shot and killed in their home. Simultaneously, in Champlin, State Senator John Hoffman and his wife, Yvette, were shot multiple times at their residence. Yvette Hoffman reportedly shielded their adult daughter from gunfire, a testament to her courage. While the Hoffmans were in “difficult condition” after surgery, officials expressed “cautious optimism” about their recovery.

The suspect, identified as 57-year-old Vance Luther Boelter, was still at large. What made these attacks particularly unsettling was Boelter’s method: he posed as a police officer, driving an SUV “equipped with lights, emergency lights and looked exactly like a police vehicle” and wearing what appeared to be a police vest, badge, and taser. Brooklyn Park Police Chief Mark Bruley stated that the suspect “used the trust of this badge and this uniform to manipulate their way into the home”.

In a chilling discovery, police found a “manifesto” inside Boelter’s abandoned vehicle. This document reportedly listed “many lawmakers and other officials” as targets, including both Hortman and Hoffman. A Minnesota official, speaking anonymously, revealed that the writings also contained information targeting prominent lawmakers who were outspoken in favor of abortion rights. Furthermore, the vehicle contained “No Kings” flyers, linking the suspect’s alleged motives, at least superficially, to the very movement taking place across the country.

A Nation Reacts and a Call for Caution

The news sent shockwaves, particularly through Minnesota. Governor Tim Walz activated the State Emergency Operations Center and emphasized that “all forms of political violence” must be stood against. The FBI quickly joined the massive manhunt, offering a $50,000 reward for information leading to Boelter’s arrest and conviction. Senate Democratic Leader Chuck Schumer even requested “immediately increase[d] security” for Minnesota’s Democratic Senators Amy Klobuchar and Tina Smith.

Out of an abundance of caution, State Patrol Col. Christina Bogojevic urged people in Minnesota not to attend any “No Kings” protests, citing the flyers found in the suspect’s car. Consequently, organizers in Minnesota announced that all demonstrations in the state were canceled. However, some still showed up to the Capitol and other areas in the Twin Cities.

This horrific incident underscored a growing national concern about the rise of political violence and intimidation. It was a stark reminder that even as communities came together for peaceful protest, a darker, more dangerous force lurked in the shadows. The vibrancy of the “No Kings” movement was undeniably tempered by the chilling reality of what had transpired in Minnesota, turning a day of unified voice into a moment of collective grief and heightened vigilance.

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Kanye West's Wild Card Move at Diddy Trial — And 50 Cent Pounces!

 The Sean "Diddy" Combs federal sex trafficking trial has been a hotbed of disturbing testimonies and celebrity drama, but nothing quite prepared onlookers for the unannounced appearance of Kanye "Ye Ye" West at the Manhattan federal courthouse on Friday, June 13, 2025.




West, 48, made quite the entrance, arriving around 11:10 a.m. in an all-white denim outfit, complete with signature dark sunglasses. He was seen leaving a car outside the New York courthouse and even shook hands with a couple of people before heading toward security. Adding to the spectacle, West arrived alongside one of Combs' sons, Christian "King" Combs. When a reporter directly asked if he was there to support Diddy, West simply responded with a slow nod and a clear "Yes".

This wasn't just a casual visit. West has been a vocal supporter of Diddy, 55, since Combs' arrest in September 2024 on serious federal charges including sex trafficking and racketeering conspiracy. Ye even posted "FREE PUFF" on X in February, calling out other celebrities for their silence, and later shared a song featuring Diddy from behind bars, which reportedly caused tension with his ex-wife Kim Kardashian. He has also previously stated that Diddy plays a mentorship role in his life and he regularly seeks his advice.

Despite his visible support, West's presence inside the courthouse was short-lived. According to CNN and Page Sixhe wasn't on the official attendee list for the main courtroom. Consequently, he was redirected to an overflow courtroom, where he watched proceedings via closed-circuit video for less than an hour — about 30 to 50 minutes — before exiting the building. He left with Christian Combs and security, avoiding further questions as he got into a black Mercedes. Notably, his wife, Bianca Censori, was not by his side at the courthouse, even though she was reportedly in New York with him for a graduation party.

But the drama didn't end there! West's appearance immediately sparked speculation online, with some wondering if he was there "As a witness?" or if "Diddy must have tapes on him". Perhaps the most intriguing theory revolves around "Jane," a protected witness who testified the day before West's appearance. Jane's testimony included details about a January 2024 incident in Las Vegas with an unnamed "icon in the music industry" who was a close friend of Combs. Jane testified that this mystery rapper told her he had "always wanted to blank me" and that she witnessed him and his girlfriend watching an escort have sex with a woman. Some are assuming this unnamed rapper just might be West, given the "red flag behavior that West and his wife Bianca Censori have been known to partake in". West himself did not respond when asked if he was the world-famous rapper mentioned in Jane's shocking testimony.

The incident quickly drew a sharp reaction from fellow rapper 50 Cent, who launched a scathing attack on both West and Bianca Censori. Hours after Kanye's court appearance, the "In Da Club" rapper posted an AI-generated image of himself in a white outfit similar to West's court look. In a "savage Instagram caption," 50 Cent referenced Bianca Censori's "headline-making see-through outfit from the Grammy Awards earlier this year". He wrote, "We are wearing white in honor of the freak offs. Damn Ye, you should have brought your dirty little wife with that Grammys outfit!". The "freak offs" comment is interpreted as a direct jab at the explosive sexual assault allegations swirling around Combs, including disturbing testimonies about "wild sex parties".

50 Cent hasn't held back his opinions on Diddy's legal woes, also hitting back at rumors linking his ex, Daphne Joy, to Combs' alleged parties. He even vowed to personally lobby Donald Trump to ensure the president doesn't consider granting Diddy a pardon if he's convicted.

As Diddy continues to deny all allegations and plead not guilty, facing a potential life sentence if convicted, Kanye's brief, puzzling appearance and 50 Cent's fiery response only add more layers to this unfolding celebrity saga.

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Taylor Swift Reclaims Her Legacy: Pop Superstar Buys Back Masters, Ending Years-Long Battle

 May 30, 2025 – In a move described as a "greatest dream come true", Grammy-winning artist Taylor Swift announced on Friday, May 30, that she has regained full ownership of her music catalog. The deal, made with investment firm Shamrock Capital, includes the master recordings of her first six studio albums, as well as music videos, concert films, album art, photography, and unreleased songs.


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‘Desperate Housewives’ and ‘Young Sheldon’ Star Valerie Mahaffey Dead at 71

Valerie Mahaffey, a deeply recognizable presence on screen for decades, has passed away at the age of 71. Her publicist and husband confirmed the news, stating she died in Los Angeles on Friday, May 30, due to cancer. Her husband, Joseph Kell, shared a heartfelt message, saying he had lost "the love of my life, and America has lost one of its most endearing actresses".

Photo by Stewart Cook/Shutterstock


Mahaffey's career was extensive, spanning over 46 years. She was known for portraying memorable roles in numerous high-profile shows and films. She began her acting journey on Broadway in the late 1970s and early 1980s, featuring in plays such as Dracula and Top Girls. Simultaneously, she was a regular on the NBC daytime soap opera The Doctors from 1979 to 1981, earning a nomination for the Daytime Emmy Award for Outstanding Supporting Actress in a Drama Series in 1980.

Her television career truly took flight with a long list of guest and recurring roles. In the early 1990s, she had a recurring role as Eve in the CBS series Northern Exposure. This role, where she played a chronic hypochondriac, led to her most celebrated award: a Primetime Emmy for Outstanding Supporting Actress in a Drama Series in 1992. Notably, she was the only actor from Northern Exposure to win an Emmy Award.

Mahaffey was a versatile and constantly working actress, appearing in a vast array of shows. Her credits include stints on Seinfeld, Cheers, Frasier, Glee, Hart of Dixie, Wings, L.A. Law, Law & Order: Special Victims Unit, Grey’s Anatomy, CSI, The West Wing, Ally McBeal, Private Practice, Quantum Leap, and ER. Younger audiences may recognize her for her recurring role as the teacher Victoria MacElroy on Young Sheldon from 2017 to 2020. She also played Alma Hodge in nine episodes of Desperate Housewives from 2006 to 2007.

In recent years, she had recurring roles in the Netflix comedy-drama series Dead to Me, playing Lorna Harding from 2019 to 2022. She also starred in the Apple TV+ action-thriller series Echo 3 in 2022, portraying Maggie Chesborough.

Mahaffey also left her mark on film. Her movie credits include Jungle 2 Jungle, Sully, and Seabiscuit. A notable recent role was in the 2020 comedy-drama film French Exit, where she played the widow Madame Reynaud opposite Michelle Pfeiffer. Her performance in French Exit earned her critical acclaim and a nomination for the Independent Spirit Award for Best Supporting Female. Mahaffey spoke about playing quirky characters like Madame Reynard, emphasizing her desire to play them with "absolute honesty" and avoiding artifice. She found it wonderful as an actor to realize things about human nature, even from playing people who might be considered annoying, finding empathy for them.

One of her prominent roles was as Helen Pergman in the ABC crime drama Big Sky. Her character was the repressive, overbearing mother of the kidnapper Ronald. Helen was aware of her son's involvement in a sex-trafficking operation and struggled between trying to get him to do the right thing and protecting him. The balance of power between Helen and Ronald shifted, and Helen became afraid of him. Ultimately, when Ronald indicated he might murder someone to avoid the police, Helen's conscience led her to decide she had to turn him in. She confessed this intention to Ronald, hoping he would see the error of his ways. Instead, he snapped and killed her by strangling her.

Mahaffey reflected on this intense storyline, noting that she suspected her character's fate might be limited due to the episode count David Kelley mentioned when offering her the part. She wasn't told initially that the show was based on C.J. Box's books, where Helen is also featured and meets a similar fate, but once she was creating her own version of the character, she decided not to read ahead. Mahaffey found the power struggle between Helen and Ronald compelling, noting that Helen seemed to have the upper hand for a long time. She didn't know until the end that Helen would attempt to turn her son in, questioning whether the warped but strong love she had for him would lead her to aid him instead. Mahaffey felt it was realistic that Helen might vacillate on the right path. She believed Helen hoped she could reason with Ronald and that he would have an epiphany, but she also had to find courage to try and stop a murder. Mahaffey defended Helen's decision to tell Ronald she would call the police, viewing it as a desperate attempt to get him to reconsider before betraying him.

Discussing the brutal death scene, Mahaffey described it as the most brutal she had filmed. It required choreography and a stunt double, and was tricky to execute, especially needing to die standing up and end up in a chair. She mentioned the strong comparison drawn between her character Helen and Norman Bates' mother, noting it was an interesting theme.

While acknowledging parents bear some responsibility for who their children become, Mahaffey also felt it wasn't entirely a parent's fault, particularly for someone like Ronald who was weak and damaged by extreme repression. She noted that she had known severely repressed people whose rebellion came out badly. Mahaffey mentioned Ronald's final moments with Helen's body, sobbing over her but ultimately leaving her, wryly noting he "left the TV on for her".

Valerie Mahaffey is survived by her husband, Joseph Kell, and their daughter, Alice. Her final on-screen credit is listed as Landon Mooney in The 8th Day, a film from 2025. Her extensive filmography showcases a career dedicated to bringing a wide range of characters to life, leaving a lasting legacy in television and film.

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Gigi and Bella Hadid Reveal Shocking Family Secret — Meet Their 23-Year-Old Half-Sister Aydan Nix!

 Alright, let's spill the tea on the latest Hadid family update! 🍵


Get ready to gasp, because it turns out our fave supermodel sisters, Gigi and Bella Hadid, have just revealed a major family secret: they have a secret younger half-sister named Aydan Nix! Yes, you read that right. They just confirmed the news to the world, sharing a heartfelt statement about their 23-year-old sibling.

So, who is Aydan? She's the daughter of their father, Mohamed Hadid, and a woman named Terri Hatfield Dull. According to Gigi and Bella, Aydan was born after their dad had a brief relationship with Dull over 20 years ago, while he was single. This romance happened after Mohamed's divorce from Gigi and Bella's mother, Yolanda Hadid, which was back in 2001. Sources report that Mohamed and Dull's relationship actually ended shortly before she found out she was pregnant.


Now, here's where the story gets wild. Aydan was born and raised in Florida, growing up with a man she knew and loved as her father. Everything seemed normal until his sudden passing when she was just 19 years old. After his death, Aydan decided to take a genetic test out of curiosity. And boom! That's how she discovered a biological connection to the Hadids. Talk about a DNA surprise!

Aydan first connected with her famous half-siblings in late 2023, with Daily Mail suggesting it might have been when she was studying abroad in Paris that year. Since that moment, Gigi and Bella say they've "embraced Aydan with open arms". She's spent time with all of them, including their dad, Mohamed. The sisters shared, "We've cherished this unexpected and beautiful addition to our family".

Interestingly, while Mohamed reportedly always knew about Aydan, he is said to have not provided financial support. A family source described his relationship with Aydan as "cordial and pleasant", with "mutual respect, but there's also discretion". He hasn't publicly acknowledged Aydan as his daughter, although he does follow her on Instagram. He even referred to his "five children" in a Father's Day message in 2024, omitting Aydan. Mohamed was reportedly expected to attend Aydan's recent college graduation but canceled about a week before.

Speaking of graduation, Aydan is reportedly a recent graduate of the Parsons School of Design in Manhattan. She now lives in New York City and, just like her older sisters, seems to have her sights set on the fashion world. Sources say she has ambitions to become a designer, stylist, and influencer, and her Instagram suggests she's even done a little modeling. While Gigi and Bella grew up in a more glamorous world, Aydan was an honor student and cheerleader in Orlando and even held a summer job delivering Domino's pizza. From Orlando prep school to a Parsons graduate living in NYC? We love to see the glow-up journey!

Gigi and Bella have been spotted with Aydan on multiple occasions, including nights out in NYC and trips to the beach. They follow each other on social media. The sisters shared that they've had "many open and loving conversations" with Aydan about how to support and protect her. They also stressed that Aydan and her family value their privacy and kindly ask others to respect her wish for anonymity as she continues her life in New York. So, let's respect the vibes, shall we?

For context, Gigi and Bella were born to Yolanda and Mohamed Hadid in 1995 and 1996, respectively. Their younger brother, Anwar, was born in 1999. Mohamed and Yolanda divorced in 2000. Mohamed also has two older daughters, Marielle and Alana Hadid, from his first marriage to Mary Butler.

It looks like the Hadid family tree just got a little bigger, and it's giving beautiful, unexpected family energy!

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WWDC 2025: Apple's Big Software Rebrand Means iOS 26, macOS 26 Are Coming

 Apple is reportedly skipping a bunch of numbers and jumping straight to "26" for its next major software updates. Yep, instead of the expected iOS 19, we're apparently getting iOS 26 this fall. This applies across the board – iPadOS 26, macOS 26, watchOS 26, tvOS 26, and visionOS 26 are also expected. This wild move is expected to be announced at WWDC on June 9th.



So, what's the tea? Why the big leap? According to sources cited by Bloomberg, the main goal is to bring consistency to Apple's branding and ditch a system that can be confusing for both customers and developers. Right now, platforms like iOS (at 18), watchOS (at 12), macOS (at 15), and visionOS (at 2) have different version numbers because they didn't launch at the same time. This new yearly naming system aims to make things uniform.

Apple is reportedly taking a page out of other industries' playbooks. It's similar to how car manufacturers name their models after the upcoming year. Microsoft did it with Windows 95. Samsung did it by jumping from the Galaxy S10 to the S20 in 2020. Even though the software update is expected to drop in the fall of 2025, it will be named for 2026. This kind of "plus one" approach is reportedly what's happening here. Reports even suggest Apple spent a good chunk of change ($25 million through McKinsey) on consumer testing for this rebrand. This naming shift is also expected to coincide with a major visual overhaul of the operating systems, drawing inspiration from visionOS to create a more unified look and feel across devices.

So, what's the impact on you, the user?

  • Easier to tell what's current: The year number should make it pretty straightforward to know if your device is running the latest software.
  • Unified Vibe: It'll be clearer which OS versions across different devices belong to the same annual release cycle since they'll all share the '26' number. This might make cross-platform APIs easier for developers, too.
  • Less Confusion (Eventually): The different numbers across platforms are intended to be a thing of the past.

But, low-key, there are some potential rough patches:

  • The Number Leap: Jumping from, say, iOS 18 or 19 directly to 26 is going to feel... random. It's going to make people wonder, "Uh, where did 19 through 25 go?". It feels "clunky and weird" to just arbitrarily jump numbers like that.
  • The iPhone/iOS Mismatch: This is the big one. How are you going to have the expected "iPhone 17" running "iOS 26"?. Seriously, "What the f*ck," one source exclaimed, feeling like they're "taking crazy pills". This mismatch is seen as awkward and a "total mindfuck". Some sources speculate that Apple might have to rename the iPhone lineup to match the software year, though that could negatively impact the hardware's resale value.
  • Timing Shenanigans: The '26' software launches in late 2025. While the car analogy exists, some might still find it counter-intuitive to have a '26' product available in '25.
  • Potential for Bug Fixing: One comment noted that this annual naming scheme might make it harder for Apple to take a year off to focus purely on bug fixes.

In short, Apple is reportedly making a major branding play by shifting to year-based OS names starting with "26" for the updates coming later in 2025. This is all about consistency and simplifying things over the long haul. While it might make it easier to see which software is the latest and how platforms align, the initial skip in numbers and the potential awkwardness of an "iPhone 17" running "iOS 26" could definitely cause some head-scratching at first.

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Apple Acquires Its First Game Studio, Bolstering Apple Arcade with Sneaky Sasquatch Developer

 In a significant, albeit small-scale, move for its gaming ambitions, Apple has officially acquired RAC7, the two-person studio behind the popular Apple Arcade title, Sneaky Sasquatch. This marks the first time Apple has purchased a video game developer in its history.



RAC7 is known for indie games such as Dark Echo and Splitter Critters, but Sneaky Sasquatch has been a breakout hit for both the developer and the Apple Arcade service since its launch in 2019. The adventure game quickly became a favorite, particularly among young players, has received regular updates, and frequently ranks at the top of the Apple Arcade charts. Apple Arcade Senior Director Alex Rofman previously highlighted Sneaky Sasquatch as a major success story, noting its popularity even led to kids wanting birthday parties themed around the game.

While the financial terms of the deal were not disclosed, Apple has confirmed the acquisition and stated that the two-person RAC7 team has joined Apple to continue their work on Sneaky Sasquatch. The team will now operate as an internal studio within Apple.

Despite this milestone acquisition, Apple is characterizing the move as a "unique circumstance" rather than the beginning of a broader gaming acquisition spree or a shift towards entirely in-house development. An Apple spokesperson stated, "We love Sneaky Sasquatch and are excited that the 2-person RAC7 team has joined Apple to continue their work on it with us". They added that Apple "will continue to deliver a great experience for Apple Arcade players with hundreds of games from many of the best game developers in the world". Apple insists it will continue to work with third-party studios, both big and small, for both Apple Arcade and the App Store.

Nonetheless, the acquisition does signal that Apple remains committed to its Arcade service, which continues to release new games regularly. The sources note that while Apple possesses the resources to acquire much larger studios, purchasing a small team behind a highly successful Apple Arcade exclusive game sets a precedent. This move appears to be primarily aimed at ensuring the continued growth and development of a key title on the subscription service.

Beyond this acquisition, Apple's interest in gaming seems ongoing, with efforts to make its ecosystem more appealing to developers. Separately, it has been reported that Apple is planning a dedicated gaming app later this year, which could serve as a launcher and centralize features like achievements and leaderboards, potentially replacing the old Game Center. This rumored app, however, is distinct from the acquisition of RAC7.

The acquisition of RAC7, while unique in Apple's history, underscores the importance of standout titles like Sneaky Sasquatch to the Apple Arcade platform and Apple's strategy for nurturing its subscription services.

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Review: Apple Card Savings Account Navigates Falling Interest Rates

 Launched in April 2023 in partnership with Goldman Sachs, the Apple Card Savings Account was introduced as a high-yield savings option exclusively for Apple Card holders. The account allows users to earn interest on their funds, offering a rate significantly higher than the national average provided by many traditional banks like Chase, Bank of America, and Wells Fargo. Its integration within the Wallet app on the iPhone makes it a convenient place to automatically deposit Daily Cash rewards earned from Apple Card purchases.



 Users can also add funds from a linked bank account or their Apple Cash balance. The account is designed with no fees, no minimum deposits, and no minimum balance requirements, though users must be U.S. residents and at least 18 years old to open one. Interest earned is compounded daily and paid out into the account at the end of each month. The maximum balance allowed in the account is 1 million, an increase from a previous limit of 250,000.

A History of Fluctuating Rates

When it debuted in April 2023, the Apple Card Savings Account offered an annual percentage yield (APY) of 4.15%, a competitive rate at the time. The APY saw several increases, reaching 4.25% in December 2023, 4.35% in early January 2024, and peaking at 4.5% in late January 2024.

However, since that peak in early 2024, the trend has shifted towards decreases. The rate was cut to 4.4% in April 2024, 4.25% in late September, 4.10% in October, and 3.90% in December. The first cut of 2025 brought the rate down to 3.75% in March. Most recently, as of May 28, 2024 (or May 28, 2025 depending on the source date format), the rate was lowered again from 3.75% to 3.65%. This 3.65% APY marks an all-time low for the Apple Card Savings Account.

Why the Rate Cuts?

These interest rate adjustments are characteristic of financial institutions like Apple and Goldman Sachs, which periodically change rates based on overall economic conditions. Specifically, many of the rate cuts have been in response to U.S. Federal Reserve benchmark rate changes. This trend of falling interest rates is not unique to Apple; competitors are also experiencing declines. The new 3.65% rate currently matches the rate offered by Goldman Sachs' own Marcus savings account.

How Does it Compare Now?

While the rate has decreased significantly from its peak, it's still dramatically higher than the national average interest rate in the United States. A table from March 2025 shows the Apple Card Savings Account (then at 3.75%) being competitive with, or slightly above, rates offered by other popular high-yield savings accounts like Ally, Discover, American Express, and Capital One, all listed at 3.70% APY at that time. Marcus by Goldman Sachs also matched the 3.75% rate in March 2025.

However, other options listed offered higher rates even then, such as SoFi (3.80%), Barclays (ranging from 4.15% to 4.40% APY tiered), Wealthfront (4.00%), Robinhood (4.00% APY), CIT Bank (4.10%), Fierce (4.25%), Openbank by Santander (4.40%), and Pibank (4.60%). More recent discussions from Reddit mention rates as high as 4.5% with Robinhood Gold (though possibly promotional), 4.6% with SoFi (with direct deposit or $5,000 monthly deposit), and around 5-5.25% APY with banks like Jenius Bank, CIT Bank, and UFB Direct. Some accounts like Marcus also offer bonus rates through referrals.

With the current Apple rate at 3.65%, it sits below many of the higher-yielding options available, though it's still competitive with, or only slightly below, several others depending on specific promotional rates or requirements. Some users note that while the rate is lower than its peak, the difference might be minimal compared to the hassle of switching, especially since rates are generally declining across the board.

The Future of the Partnership

Adding another layer of uncertainty, there are reports that Goldman Sachs may end its consumer lending partnership with Apple earlier than planned. It is currently unclear what impact this might have on existing Apple Card holders and their savings accounts. Several companies, including Barclays, Synchrony, and JPMorgan Chase, are reportedly being considered as potential replacements for Goldman Sachs as Apple's financial partner.

Conclusion

The Apple Card Savings Account remains a convenient and accessible high-yield savings option deeply integrated into the Apple ecosystem, particularly useful for managing Daily Cash rewards. While its interest rate has dropped to an all-time low of 3.65% APY, following broader market trends and Federal Reserve actions, it still offers a significantly better return than standard savings accounts at large brick-and-mortar banks. For Apple Card users prioritizing ease of use within the Wallet app, it's a strong contender. However, those looking for the absolute highest possible yield may find better rates with other online-only banks or financial institutions, although these often come with their own requirements or different user experiences. The reported potential shift in Apple's financial partner also adds an element of future uncertainty.

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DIY iPad Repair Is Here: Apple Adds Tablets to Self Service Program

 Good news for do-it-yourselfers! Apple has recently announced a significant expansion to its Self Service Repair program, adding support for the iPad lineup for the first time. This move allows iPad owners who are comfortable undertaking their own device repairs to access the same resources used by Apple, including manuals, genuine Apple parts, Apple Diagnostics troubleshooting sessions, tools, and even rental toolkits.



The program is set to begin on May 29, 2025. Initially, it will support several recent iPad models: the iPad Air (M2 and later), iPad Pro (M4), iPad mini (A17 Pro), and iPad (A16). Customers will be able to tackle common repair types such as display, battery, camera, and charging port repairs.

To use the service, a customer would first perform a self-diagnosis. Then, they can order the necessary parts and tools through a special online store. Notably, customers will need to return certain "core" parts, similar to how repair shops operate, to receive a credit towards the initial purchase price of the new part.

This expansion builds on Apple's Self Service Repair program, which first launched in 2022 (initially announced in November 2021 and launched in April 2022). The program was initially intended for iPhone repair, later expanding to Macs. With the addition of iPads, the Self Service Repair Store now supports a total of 65 Apple products, including models like the iPhone 16e, MacBook Air, and Mac Studio. Apple's Vice President of AppleCare, Brian Naumann, stated that the goal is to create products that last as long as possible and this expansion allows users to extend the life of their iPads without compromising safety, security, or privacy.

The program is currently available in the U.S. and Europe and is set to expand to Canada this summer, making it the 34th country to offer Self Service Repair.

Alongside the Self Service Repair expansion, Apple has also shared more details about its Genuine Parts Distributor program. This program is designed to broaden access for businesses that don't have a direct service relationship with Apple. Through third-party distributors like MobileSentrix in the U.S. and MobileSentrix and Mobileparts.shop in Europe, independent mobile repair professionals can order genuine Apple service parts and components. While the program already offers parts for iPhone repairs (displays, batteries, charging ports), iPad parts will also be available through this program starting tomorrow.

This comprehensive approach, including Self Service Repair for individuals, the Genuine Parts Distributor program for independent shops, and existing options like Apple Store locations, Authorized Service Providers, and mail-in repair centers, demonstrates Apple's efforts to accelerate its repair footprint and expand access to genuine parts, tools, and training. While some users have noted that Apple devices aren't designed for easy repair and have expressed desires for support for older models or changes to battery replacement policies, the availability of official resources for self-repair is seen as a benefit to those willing and able to tackle repairs themselves.

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Tired of Apps Refreshing Constantly on Your iPhone? Here's What the Sources Suggest.

 It's a frustrating experience many iPhone users encounter: switching away from an app, even just for a moment, only to find it has completely refreshed when you switch back. This can be particularly annoying when you're trying to copy text or navigate sensitive applications like banking apps, forcing you to start over. This issue isn't limited to older devices; one user reported experiencing it on both an iPhone 11 Pro Max and a brand new iPhone 15 Pro, even with only two apps actively running. This suggests the problem might not always be about having a less powerful device.



Initial thoughts might point to Background App Refresh settings. These settings, found under Settings > General > Background App Refresh, control whether apps can download new content in the background even when you're not actively using them. While checking these settings and toggling individual apps or changing the overall setting (like to Wi-Fi only or Off) is a common troubleshooting step, one user experiencing the frequent refreshing issue noted that their settings were enabled, and they believed the problem was more related to memory management.

According to one perspective shared in the sources, when a device's "max threshold is reached," the iPhone may force an app's memory cache to clear to make room for current processes. This could explain why apps are refreshing rather than simply resuming from where you left off. The question then becomes why this memory management behavior would be so aggressive, even on a "super fast device" with seemingly ample memory and only a couple of apps running.

One potential culprit discussed is the impact of restoring from an iCloud backup. If the previous phone had an underlying issue causing excessive memory usage, restoring that backup onto a new device might transfer the problem. One user in the Reddit thread speculated that "whatever was using the memory on the old phone might still be doing it on the new one" after restoring from backup.

Certain types of apps might also contribute to memory pressure or unexpected behavior. It was suggested that apps that handle notifications might have "delegates that run in the background," potentially consuming a significant amount of memory. Social media apps were specifically mentioned as worth offloading as an experiment. Additionally, some bank apps are designed to intentionally force a re-login when you switch away for security purposes, which might be perceived as a refresh.

Beyond the specific app refreshing symptom, the sources discuss various factors that can generally lead to an iPhone running slow:

  • Outdated iOS or apps: Keeping your iPhone updated to the latest iOS version and updating your apps is recommended as it can solve many problems and improve performance. Automatic updates for both iOS and apps can be enabled.
  • Insufficient storage space: A lack of free storage space can cause the iPhone to run slowly, as the system needs space for temporary files. Maintaining at least 1 GB of free space is advised. Optimizing storage can involve reviewing photos/videos, offloading unused apps, and clearing temporary files. Offloading an app removes the app itself while preserving its data, allowing for easy reinstallation later.
  • Too many demanding apps running in the background: While Background App Refresh specifically relates to content updates, having many apps actively consuming resources in the background can impact overall performance. Closing unused apps can free up CPU resources and power. However, it's noted that force closing apps unnecessarily might actually slow down the device because it takes longer to reload them.
  • Glitching system settings or corrupted apps: These can sometimes lead to performance issues.
  • Excessive widgets, push mail, or location services: These features, while useful, can consume battery and processing power, potentially contributing to slowness. Removing unnecessary widgets, turning off push mail, or disabling location services for non-essential apps are suggested tips.
  • Overheating: An iPhone that is too hot or too cold might run slower. Keeping the device at a moderate temperature and avoiding direct sunlight or hot environments when charging is recommended.
  • Degraded battery health: Rechargeable batteries lose capacity and peak performance over time. When battery health degrades significantly, iOS may apply performance management features to prevent unexpected shutdowns. These features can lead to noticeable effects like longer app launch times or apps refreshing in the background. You can check your battery health in Settings > Battery > Battery Health & Charging. If health is significantly degraded, replacing the battery can help restore performance.

Several troubleshooting steps are suggested for various performance issues, including the frequent refreshing problem:

  • Restarting the iPhone: A simple restart can fix minor software glitches. If the problem is immediate after restarting, it might indicate a more persistent issue. A force restart method is also described (quickly press and release Volume Up, then Volume Down, then press and hold the Side button until the Apple logo appears).
  • Reset All Settings: This option resets system settings restored from an old backup without deleting app data. One user considered trying this before a factory reset.
  • Clearing Safari history and website data: This can help speed up browsing.

For the specific issue of apps refreshing too often, particularly after restoring from a backup, the most effective solution mentioned in the Reddit discussion was a factory reset and setting up the iPhone as a new device. This process wipes all data from the phone. One user who did this found that it resolved the refreshing issue, noting that restoring from their backup seemed to reintroduce the problem. While a factory reset is a more drastic step, it can fix major software issues and improve performance. It is crucial to back up your data before performing a factory reset. The process involves going to Settings > General > Transfer or Reset iPhone > Erase All Content and Settings. Setting up as a new device means not restoring from an existing backup, but rather logging into accounts and redownloading apps fresh.

In conclusion, while general performance tips like updating iOS and apps, managing storage, and checking battery health are important for overall iPhone speed, the specific and persistent issue of apps refreshing immediately upon switching might be tied to deeper memory management behaviors, possibly exacerbated by restoring from an old backup. For this particular problem, a factory reset and setting up the device as new, as reported by one user, appears to be a potentially effective solution when other troubleshooting steps fail.

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EU Delivers Formal App Store Ruling: Apple Must Change Anti-Steering Rules or Face More Fines

 Brussels has spoken again, and the message to Apple is clear: your App Store rules in Europe are still not compliant with the Digital Markets Act (DMA). The European Commission has published its complete 67-page ruling following a €500 million fine imposed on Apple in April. Apple now has until June 22 to fully align its App Store with the DMA's anti-steering provisions or face recurring financial penalties.

The core of the issue lies in Apple's anti-steering restrictions, which the Commission found continue to limit app developers' ability to inform users about alternative payment methods outside the App Store and facilitate transactions through external platforms. According to the ruling, these restrictions contravene Article 5(4) of the DMA, which requires designated gatekeepers like Apple to allow app developers to communicate freely with their users and offer competing payment systems without unfair conditions or excessive fees. The DMA came into force in November 2022 and became applicable to designated gatekeepers in 2023.

Apple had previously modified its business terms, allowing developers to add one external link per app to direct users to their own websites. These changes required developers to follow a standardized Apple-designed flow, including an interstitial warning screen before users are redirected. Additionally, Apple prohibited developers from pre-filling user-specific data, such as login credentials or purchase details, into the redirection URL.

However, the European Commission determined that Apple's implementation falls significantly short of the law's intent and legal requirements. Key findings in the ruling state that developers are still unable to promote alternative payment systems within their apps in a meaningful way. The structure imposed by Apple creates friction and discourages user redirection.

Specific non-compliant aspects highlighted by the Commission include:

  • Apple's current terms (both the "New Business Terms" and the "New Music Streaming Business Terms") restrict developers' ability to communicate and promote offers within the app and conclude contracts, contrary to the DMA's requirement that developers should be free to engage in "any form of communication and conclusion of contracts".
  • Restrictions on the destination page after a link-out, such as limiting links to only one URL per app (five for music streaming apps) and prohibiting the use of web view, are incompatible with the DMA's requirement to allow steering to any channel or form of communication.
  • The mandatory disclosure sheet displayed before redirection is not neutral or objective and may deter end users from using alternative channels, making steering unduly difficult. The recurrent nature of this sheet after every link-out is also seen as an unjustified restriction.
  • Prohibiting developers from including additional data in the URL restricts their ability to promote offers and conclude contracts, making the process unduly difficult for end users who have to re-enter information.
  • Apple's imposition of a 27% commission on any digital purchases made through external websites linked from within an app is seen as undermining the concept of allowing free steering. This fee is only slightly lower than the standard 30% in-app purchase commission.

The Commission explicitly rejected Apple's argument that it was only required to "allow" steering, not "facilitate" it. The ruling states that Apple's technical and procedural barriers effectively discouraged developers from directing users to external purchasing options, violating the law. It also criticized Apple's claim that its measures were designed to protect user security and privacy, finding that Apple had not put forward convincing arguments or shown these restrictions were objectively necessary and proportionate.

Crucially, the Commission clarified that the DMA's "free of charge" requirement in Article 5(4) applies not only to the communication and promotion of offers but also to the conclusion of contracts following steering, regardless of where the contracts are concluded. The Commission stated that Apple's 27% commission fee for steered transactions is incompatible with this requirement because it cannot be considered merely remuneration for facilitating the initial acquisition of the end user by the developer. The notion of "initial acquisition" implies compensation linked in time to the initial matchmaking and not a recurrent fee applied indefinitely or to already acquired users.

Apple has been given until June 22 to rectify these issues. Failure to comply will result in "periodic penalty payments," the amount of which would be determined based on the seriousness of the infringement and Apple's revenue. Apple must also pay the initial €500 million fine by July 23 or begin accruing interest.

In response to the full ruling, Apple reiterated its stance in a statement, describing the European Commission's actions as unjustified and detrimental to users' privacy and security. Apple claimed the decision forces them to give away technology for free and is bad for innovation, competition, products, and users. Apple stated it will appeal the decision and continue engaging with the Commission to advocate for its European customers.

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Why Industry Insiders Say New Intelligent Driving Regulations Won’t Cause Major Turmoil

 At this year’s Shanghai Auto Show, a notable shift emerged: automakers that once aggressively promoted "high-level intelligent driving" have made a striking about-face. Now, they cautiously refer to their systems as mere "assisted driving," emphasizing the critical role of shared human-vehicle control. This pivot follows strict new regulations from China’s Ministry of Industry and Information Technology (MIIT), which aim to rein in marketing language for intelligent driving and tighten oversight of over-the-air (OTA) software updates. Even the Ministry of Public Security’s traffic safety research division weighed in, warning that false advertising could lead to legal consequences—including criminal liability—for serious accidents caused by misleading claims.



Legal Risks of Exaggerated Claims: Beyond Fines, Criminal Liability Looms

Under Article 28 of China’s Advertising Law, fabricating or overstating assisted driving capabilities—such as labeling a Level 2 system as "autonomous driving"—can result in fines of 5 to 10 times the advertising budget, or even license revocation for severe violations. If such misinformation leads to accidents with casualties, it may violate the Criminal Law, potentially sentencing responsible individuals to up to two years in prison or criminal detention, plus fines.

Yet after speaking with industry insiders—including marketing strategists and R&D engineers—a common view emerged: these new rules won’t drastically reshape the intelligent driving landscape in the short term.

Minimal Impact on Current Practices: Mostly a "Rebranding Exercise"

For Dayu, a marketing manager who designs campaigns for automakers, the changes are largely superficial. "Besides banning terms like ‘intelligent driving,’ ‘valet parking,’ or ‘hands-free driving,’ the regulations don’t disrupt our core strategies," he explains. New features that violate terminology rules get renamed; existing ones only need updated scripts and materials—costs that are negligible for most brands.

Strategically, automakers will still navigate regulatory gray areas. "They’ll highlight best-case scenarios within legal limits," Dayu notes, using phrases like "industry-leading performance under optimal conditions" to imply superiority without crossing explicit lines. Tech-inexperienced users, however, may still misinterpret these nuanced claims. In essence: marketing hype will adapt, not disappear.

OTA Restrictions: A Tangible "Speed Bump"

Where regulations bite harder is in OTA oversight. Engineers like Xiao Yang, working for a top EV manufacturer, report immediate delays in planned updates. "Previously, OTA filings were rubber-stamped; now every update needs rigorous approval," he says. Gone are the days of rushing out "semi-finished" features—think lax driver monitoring that allowed users to ignore the road for minutes, or buggy "beta" versions tested on early adopters.

Take the "hotfix" culture: Car companies once quickly patched obvious flaws, like jerky braking or misaligned lane displays, without significant scrutiny. Now, with updates capped at monthly intervals and strict pre-approval testing, hasty releases carry too much risk. "This forces us to prioritize safety over speed," Xiao Yang admits. While development slows, it curbs reckless practices where users unknowingly served as testers for unrefined tech.

What Triggered the Crackdown? A High-Profile Accident that Changed the Game

The catalyst was a fatal Xiaomi SU7 crash in March 2025. The driver, overreliant on assisted driving, failed to react to sudden roadwork, leading to a tragic outcome. Critics soon highlighted Xiaomi’s ads boasting "construction zone recognition," fueling accusations of exaggerated claims. This incident, coming just weeks after a milder February notice, pushed regulators to act decisively.

By April, MIIT convened a closed-door meeting with 60 automakers, mandating terminology changes (no more "high-level intelligent driving"; use "combined assisted driving" instead) and stricter safety protocols. The message was clear: ambiguous hype is out—clarity on system limits is now non-negotiable.

A Global Precedent: Tesla’s FSD Under Scrutiny

The U.S. offers a parallel story with Tesla’s Full Self-Driving (FSD) system. After launching FSD V12 in 2024, the National Highway Traffic Safety Administration (NHTSA) investigated its poor performance in low visibility, involving 2.41 million vehicles. NHTSA accused Tesla of "misleading" marketing materials and threatened a $130 million fine unless discrepancies were addressed. Today, even the advanced FSD V14 still carries a "Supervised" tag—a regulatory reminder that human oversight remains critical—a lesson China is now enforcing domestically.

A Reality Check for Users: You’re Still in Charge

For consumers, the takeaway is simple: no matter how sophisticated the marketing, you remain the primary driver. Until a universal safety rating system (like China’s equivalent of Euro NCAP for ADAS) emerges, treat all "assisted" features as exactly that—tools to aid, not replace, human attention.

Industry insiders may downplay short-term impacts, but these regulations signal a crucial shift: from wild-west innovation to a safer, more transparent future. Slower OTA cycles and stricter labeling aren’t setbacks—they’re guardrails ensuring intelligent driving evolves without compromising safety. After all, the road to autonomy is long; better to build it on a foundation of trust, not hype.

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